BY, BUY, BYE
Despite the title of this Editorial, we are not going to revisit an NSYNC hit from 2000. No, the “by, buy, bye” of this Editorial is not about love going wrong; it’s about something else entirely. But there is something in common here: in a very different way, you can still go wrong! Let me explain. 
It’s a truism that time flies by. Despite all the trials and tribulations of the last two years, the ups and downs, the successes and failures, that we have all faced, it is, once again, time to focus on the positive: friends and family. Now is the time to turn our attention to the upcoming Holiday Season. And this should be a time for joy. However, far too often, perplexing decisions become particularly vexing and stressful, especially when it comes to friends and family. (And haven’t we all had enough stress?) What decisions? That’s obvious. What sort of presents should we buy???
Deciding what some folks would appreciate can be hard. In some cases, near impossible! So many divergent tastes and interests, different likes and dislikes. If you’re going to spend your time and money, you don’t want to make a wrong decision.
If I’m asked by someone what to buy, the answer that comes first to my mind is games! Games are the sort of item that touches so many people in so many different ways. Games comes in all shapes and sizes, span all levels of ease and difficulty and evoke all kinds of feelings – from vicarious exploration, to creating fortunes, to battling foes of all shapes, sizes and origins and much much more. The variety is only limited by human imagination – and the power of imagination is limitless! Not only that. Games exercise the brain as surely as a Peloton exercises the body – and for far less money! But with so much out there, so many choices, so many possibilities, where can you be sure to find the right game for the right person? This is where WE come in!
In each issue of Gamers Alliance Report, we feature the newest and best games on the market today. (From time to time, we highlight some classic games worthy of attention too!) Peruse our pages and discover the games beneath the shrinkwrap, the game with the hype cleared away, so you can get a clear look at what a particular game has to offer and, even better, know if it is the right game for your gift recipient or, in many cases, you! And that’s what we’ve done, once again, in our Fall issue launching our 36th year!!! But why stop there?
Rather than giving ONE game to someone you care about, why not give that person a WORLD of games! How? By gifting them with a Gamers Alliance Membership!. Let them discover what you already know: the joy, beauty and excitement that can be found in a board, cards, meeples and other assorted goodies!
As time goes BY, think about what you can BUY for your friends (and for yourself). And while you’re thinking, let me say “BYE” (for now).
In this issue, we feel the magic of stacking books, feel super lucky and get lost – again! James Davis flies high, Eric Brosius lets the cat out of the box, Greg J. Schloesser hits the beach and Chris Wray returns to Mars. Joe Huber gets tricky and Robert Marti has even more tricks up his sleeve! Both Chris Kovac and Andrea “Liga” Ligabue dive into 19th century capitalism while Selwyn Ward dives into his dungeon! And, of course, much more!
Until next time, Good Gaming!
—
Herb Levy, President
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